Optimizing the entire supply chain at your company

Improve your customer management, increase your knowledge of your consumers and save costs with data

Success stories

Big Data and AI in the Mass Consumption (FMCG) sector

We work with Mass Consumption companies in their transformation process towards becoming data-oriented organizations. We speed up this transformation throughout the company’s value chain with specific solutions for each business area and issue.

In a highly competitive and constantly evolving market (digitalization, changes in consumer habits...), relying on technologies like Big Data, Artificial Intelligence and IoT as levers to increase revenue and reduce costs is essential.

Our success stories
All our success stories

Optimising distribution with advanced segmentation

Big Data for FMCG companies

LUCA Messaging: "Free Ice-cream anyone" Campaign

Big Data FMCG Success Story

Brandlift Study Demonstrates Effectiveness of Data rewards Format

A Service that helps companies get to know their customers and make their campaigns more effective.
All our success stories

Opportunities for Mass Consumption

We help companies in the FMCG sector reduce costs, become more efficient in the first phases of the value chain and increase their revenue with better knowledge of their customers and end consumers.


Demand prediction.

Predictive maintenance.

Better product quality.

Storage and Logistics

Stock optimization.

Warehouse management.

Route optimization.

Marketing and Sales

Know your consumers.

Point of sale segmentation.

Identification of potentially high-value customers.


Talent management.

Less rotation.

Optimized work shifts.


Consulting and Analytics

We do end-to-end Big Data and AI project management starting with strategy definitions to deployment in all levels and areas of a company.

Cultural Transformation

We offer training programmes for technical and business profiles to adapt your employees’ methods and skills to the new data-centred culture.

Business Insights

We work with the FMCG sector to provide unique insights based on anonymized and aggregate telco data from +350 million customers in our mobile network which define the population’s movements and habits.

Technology, Infrastructure and Security

We make a whole ecosystem available with Big Data tools and technologies, infrastructure and security for proper data management.

Read all our blog articles
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Coca-Cola’s use of AI to stay at the top of the drinks market
Artificial Intelligence Big Data

Coca-Cola’s use of AI to stay at the top of the drinks market

26 Mar — Blog LUCA
AI in Policing, how technology is helping to keep us safe
Artificial Intelligence Big Data IoT

AI in Policing, how technology is helping to keep us safe

18 Mar — Blog LUCA
Robot Waiters – The future  or just a gimmick?
Artificial Intelligence Big Data IoT

Robot Waiters – The future or just a gimmick?

16 Feb — Blog LUCA
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