Rethinking the user experience at hotels

We help you improve your company’s marketing and financial results


Big Data and AI in the hotel sector

We support hotel companies in their conversion towards becoming data-oriented organizations, guiding their digital transformation and the integration of new technologies like Big Data, AI and IoT as the way to personalize offers and the guest experience and enhance operations.

In a highly competitive context, adding these technologies is key to hotels being capable of standing out by adapting their offer to ever more demanding customers wanting personalized experiences.

Opportunities for the Hotel Industry

By improving daily operations and gaining deeper knowledge of your customers, it’s possible to adapt your offer and hotel services to your guests’ needs to turn their stays into unique experiences all while boosting the image of the hotel company.

360º guest vision

Increase your knowledge of your customers and identify their profiles and interests by analysing their behaviour inside and outside of the hotel to adapt your offer and services to their needs and expectations.

Guest experience

Turn their stay into an experience by adding AI to your services and communication channels, thereby encouraging guest loyalty and increasing the Customer Lifetime Value.

Marketing optimization

Adapt your hotel offer to your guests and the activities you offer to their sociodemographic profiles, origin or customer value all while considering the demand and occupancy level.

Intelligent partnerships

Select the most interesting partners pursuant to your guests’ interests in order to generate revenue and profit from your hotel space.

Smart hotel management

Optimize your hotel facilities and the resources involved with daily operations in addition to developing strategies for new openings and improving the management of your hotel network.


Consulting and Analytics

We do end-to-end Big Data and AI project management starting with strategy definitions to deployment in all levels and areas of a company.

Cultural Transformation

We offer training programmes for technical and business profiles to adapt your employees’ methods and skills to the new data-centred culture.

Business Insights

We work with the hotel sector to provide unique insights based on anonymized and aggregate telco data from +350 million customers in our mobile network which define the population’s movements and habits.

Technology, Infrastructure and Security

We make a whole ecosystem available with Big Data tools and technologies, infrastructure and security for proper data management.

Read all our blog articles
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